Podcasts are a unique form of content, in that they can be consumed at almost any time or any place. It’s all up to the listener. So if someone is willing to give you their precious time, how are you going to stand out from the crowd to earn it? Welcome to Tactics Tuesday, a short and sweet companion to Should I Start a Podcast hosted by Ronsley Vaz, where each week with the help of a star-studded entrepreneurial lineup, he explores why you should start a podcast, build an audience and how to keep them hungry for more. On Tactics Tuesday, we’ll give you little snippets of episodes filled with juicy tips to inspire, innovate and guide you through to the next steps of producing your very own podcast. If you’d like easily digestible little nuggets of knowledge from podcasting experts and entrepreneurs all over the world, this show is for you. This week we revisit an insightful conversation with John Lee Dumas, host of the award-winning podcast, Entrepreneurs on Fire. John was the first in the game to introduce a 7-day a week podcast, and he uses that innovative approach in explaining how you too can carve out a niche for yourself in the podcasting world. John is full of actionable podcast advice, like how to format your show so your listeners know what to expect, how not to waste your listeners time, and how to be looked at as an authority in your niche. Everything you need to stand out from the crowd is in this episode. Other valuable tactics in this episode: Why Podcasts are unlike any other consumable content Why a market is never truly saturated How you can always dive deeper What’s a “UVD” and how to apply it to your podcast Why John asks his guests the same questions every episode Links:   John on LinkedIn John on Twitter Entrepreneurs on Fire