In terms of audio NFT's (or Non-fungible token's) are a fairly new development (in fact, in terms of everything they are fairly new) but could they be a secret weapon when it comes to monetising content for audio producers everywhere?That is the topic of this epsiode of Sound Business as Jim Salveson chats to Mike Walsh, Head of Strategic Partnerships at serenade.co, Serenade.co are: "A music technology company and NFT marketplace that celebrates the emotional relationship between artists and their greatest fans. Connecting artists and fans on their own terms, with products and stories that feel authentic and unique."But can what Serenade.co have learnt from the music space be applied to other forms of content from fan-produced podcasts to brand campaigns?As mentioned in the podcast you can reach out to Mike to learn more about NFTs via his Twitter account @MikeWalshMusic.If you want to learn more about sound or find out how Voiceworks can help you unlock the power of audio at www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices