Have you ever started a project and it just didn't work out the way you planned? How did that feel? Our podcasts and businesses are our babies. If the time should come to change direction or call it quits, how do you stop yourself from feeling the sting of failure? Welcome to Should I Start A Podcast,  where each week, Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more. If you're thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. Steph Taylor is a podcast superstar and launch strategy queen. One day Steph gave up sugar. It seemed like a good idea at the time. But, what she quickly found out was there weren't many tasty treats for people like her. That's when she had a fantastic business idea. Steph developed SugarFree Box, the Australian health food subscription box. As a solopreneur, she did everything herself. Handpicking products, packing up hundreds of orders, and shipping them off for customers to enjoy. Even though the business was gaining traction, it became clear that it just wasn't sustainable.  Steph's new apartment was essentially her warehouse. She didn't have the funds to outsource tasks. And worse still, all that work was wreaking havoc on her health. It was time to call it quits. That sense of failure was something she would have to come to terms with. Today, Steph is taking the online marketing space by storm. She is the founder of StephTaylor.co. It's a virtual hub that helps online entrepreneurs launch and relaunch their online courses, memberships, digital products and podcasts. Her goal is to help people have a more significant outreach, grow their impact, create more profit, and have more freedom in their businesses and their lives.  In today's episode, we're switching things up. To celebrate 300 episodes of Steph's podcast "Socialette", she asked our very own Ronsley, to interview her on her show. Socialette is a bite-sized online marketing show for business owners. It's chock full of memorable guests and marketing golden nuggets.  Steph may have been nervous in this interview, but she totally nailed it. She gave us some insight into her entrepreneurial journey and her new life as a fully-fledged podcaster.  Ronsley and Steph talk about podcast introduction etiquette and the stark realities of entrepreneurship. They look at the psychological workings of an entrepreneur and why sometimes it's often best to let some things go.  Other snippets in this episode: Why Steph feels vulnerable being interviewed in front of her listeners The welcome process and why you need to make an excellent first podcast impression How would Steph introduce herself at a BBQ? What the entrepreneurial identity means to Steph Steph's first business how it all started How Ronsley and Steph met Steph's first proper job How Google saved Steph's career Why Steph still loves journaling Links: Steph's Website – Stephtaylor.co Steph's Facebook - @stephtaylor.co Steph’s Instagram - stephtaylor.co Steph's LinkedIn Listen to The Socialette Podcast here