Today, I sit down with New Zealander St John (pronounced "sin-jin") Craner.He's a rural sales expert, which means he knows how to sell human-to-human.We get into the intricacies of sales training, particularly within the rural sector. St John shares his journey from marketing to sales training, emphasizing the importance of understanding the psychology behind selling. We chat about the unique challenges faced by rural salespeople and the significance of building genuine relationships with clients in all markets. We also highlight effective strategies for attracting clients and the necessity of focusing on the basics of sales rather than gimmicks as well as the importance of building relationships in sales, emphasizing the need for consistency and mastering the fundamentals. And a few more things that will help you sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it.Guest Site: https://www.ruralsalessuccess.com/Guest LinkedIn: https://www.linkedin.com/in/stjohncraner/Guest Facebook Group: https://www.facebook.com/groups/285326399207141/00:00 Introduction and Personal Stories03:01 Transitioning to Sales Training06:08 Understanding the Rural Sales Landscape09:02 The Psychology of Selling12:03 Coaching Mindsets and Sales Success14:53 The Importance of Client Relationships18:04 Finding and Attracting Clients21:03 Building a Reputation in Niche Markets23:56 Effective Referral Strategies30:53 Building Relationships for Success33:19 The Importance of Consistency in Sales35:29 Mastering the Fundamentals37:41 The First Sale: Selling to Yourself42:25 Warm Calling vs Cold Calling45:59 Serving Over SellingGet daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/dailyNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset