“It's really demotivating in the early days to keep building, keep building but nothing seems to happen. You need tenacity and planning skills to get you through that.” In this week’s 40 Minute Mentor episode, we’re joined by the brilliant Sho Sugihara, Founder and CEO of Pave, the FinTech-for-good helping customers improve their credit score and history with bill monitoring and credit building. Sho started his career working with NGOs around the world, driven by the desire to build a world free of financial inequality which led him to start Pave, out of Entrepreneur First in 2017. In this episode, we learn more about his brilliant journey with Pave alongside his candid advice and mentorship for any aspiring Founders, including: ➡️ How his education has shaped him into the leader he is today [04:50] ➡️ Where Sho got his entrepreneurial spirit from and why he went into consulting before starting Pave [07:05] ➡️ The most difficult part of switching from a consulting mindset to a Founder mindset [13:48] ➡️ How becoming a Deliveroo driver shaped the early days of Pave [16:05] ➡️ How the business has evolved since and why it’s so important to evolve your product with the market climate [19:58] ➡️ How Pave have shifted from a pure B2C product to a B2B offering [25:27] ➡️ The importance of getting the hiring of your leadership team right [28:09] ➡️ Why tenacity and conviction will set you apart as a Founder in tougher economic times [30:44]➡️ Small but meaningful things we can all do to improve our financial health [32:25] ➡️ Why Founders need to think about their bigger purpose before starting a business [34:32] ➡️ How Sho’s own leadership style has evolved over the years and his own battles with imposter syndrome [38:09]  ⛳ Helpful links:➡️ More about Sho: https://www.linkedin.com/in/shoalexander/➡️ More about Pave: https://www.paveapp.com/➡️More about the Unrest Accelerator: https://www.unrest.world/ 📅 Join us at the Sifted Summit! We’ll be recording a 40 Minute Mentor panel discussion at this year’s Sifted Summit in London, on Thursday, October 6th. To join us at the event and a chance to ask your questions during our live recording, claim one of our 40 FREE tickets, by redeeming the code: 40MMFREE for your General Administration ticket on https://sifted-summit-2022.reg.buzz/splash  💙A big thank you to our Sponsors:Alchemist - an industry leading learning and development company, whose learning journeys and experiences help organisations who want to grow, change or transform by putting the learner first to optimise organisational performance.To learn more about Alchemist and see how they work with some of the most innovative companies in the world, head over to https://thisisalchemist.com/40minutementor/  to find out more.  ⭐Enjoyed this episode?⭐️Keep up to date with all our latest episodes, by hitting the subscribe button on your favourite podcast platform. And for any feedback on what you enjoy the most and ideas on what we can do to make 40 Minute Mentor even better, please leave us a review on https://ratethispodcast.com/40mm Learn more about your ad choices. Visit megaphone.fm/adchoices