How does turning a passion into a profitable side hustle sound?That’s exactly what this week’s guest, Luke Lorick of Tailgating-Challenge.com has done.Luke took his passion for tailgating — the pre-game parking lot party variety, not the annoying driving habit variety, and turned that into a long-running and profitable online side hustle.It wasn’t an overnight success. In fact, Luke says himself that “Overnight successes don’t happen overnight.”Luke has put in years of hard work building strong relationships with brands - some of which are huge household names - and growing an audience of more than 250,000 across his social media accounts to get where he is today.Tune in to The Side Hustle Show interview to learn: how Luke drives traffic and revenue how he’s grown some substantial social followings ways you can emulate his strategies in your niche Full Show Notes and PDF Bonus: How One Football Fan Turned Tailgating into an Online Business