Sponsored by Riverside. Create studio-quality recordings and edit with lightning speed. Riverside is your podcast and video studio. With our latest updates, you can now edit faster and stream better. Elevate your podcasting game — try Riverside today. Podcast ad spend increased by 22% year-on-year, but the amount of ads in podcasts has increased by 20%, according to Magellan AI, which has published its Podcast Advertising Benchmarks Report for Q2 2024. The average ad load was 7.19% in Q2/24, up from 5.97% in Q2/23; which suggests that for a typical hour-long show, 4.3 minutes are advertising. That’s still rather less than radio. Fox and Andy in the morning on Audacy’s WCBS-FM New York yesterday morning was 24.1% ads (29 minutes between 7am-9am). Even NPR’s Morning Edition, as aired on WBEZ Chicago, is 7.3% advertising/underwriting. And, in Sydney Australia, 2GB’s breakfast show is 27.1% advertising. Google is helping users who haven’t yet migrated their podcast subscriptions out of Google Podcasts by giving them an extra month to do so. Are you a UK podcast company? AudioUK is working on lobbying the new government for tax relief for the podcast and audiobook sector. They need your data, and are running an anonymous survey to collect it. Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad here🎉Dave Jackson joins Podpage as Head of Podcasting — Podcast hall of famer Dave Jackson has joined podcast website builder Podpage.com. Podpage will now offer coaching, town halls and more live support to its thousands of users. 🎉🎉🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now!IT'S TIME TO GROW YOUR PODCAST — Learn at your own pace with courses, unlimited coaching, and an amazing podcasting community. Est 2005 Use the coupon code podnews to save 20%Keep Your Podcast! — Bcast.fm is shutting down! Don't lose your listeners! PodOps Hosting offers a smooth transition & keeps your podcast thriving. Reach out and let us help you migrate today.Find Engaging Podcast Key Moments For Your ICP — Free to try. Insert your podcast episode link and your ICP's LinkedIn profile, and get customized timestamped key moments. Give it a try. Free to use. 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