“When you are working on your own, you just have to make sure that you do the behind the scenes things that need to be done to create your own success.” – Lois Creamer Today’s featured bestselling author is a consultant, renowned speaker, and industry expert who works with speakers, consultants, and experts wanting to book more business, make more money, and monetize their message, Lois Cramer. Lois and I had a fun on a bun chat about her new book, “Book More Business: Make MORE Money Speaking”, some strategies for monetizing your speaking career, and more!Key Things You’ll Learn:Why it pays to have a formal launch for your bookSome of the challenges of being a professional speaker and the importance of your intellectual propertyThe game-changing concept of "aftercare" and its value when supporting your client post-engagementThe valuable marketing lesson that Lois learned from Jeffrey Gitomer that she still applies todayWhat Lois does to remain organized and productive as a solopreneurLois’ Site: https://www.bookmorebusiness.com/Lois’ Books: https://www.amazon.com/stores/author/B07R75YR16/allbooksThe opening track is titled, "Set Sail" by Sparks Dynamite. To listen to and download the full track, click the following link. https://planetastroproductions.bandcamp.com/track/set-sail-intro Please support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou May Also Like… Ep. 835 – Turn Words Into Wealth with Aurora Winter, MBA (@AuroraWinterMBA): https://www.goingnorthpodcast.com/ep-835-turn-words-into-wealth-with-aurora-winter-mba-aurorawintermba/Ep. 645 – “How to Build a #Profitable Speaking Business” with Bret Ridgway (@bridgway): https://www.goingnorthpodcast.com/ep-645-how-to-build-a-profitable-speaking-business-with-bret-ridgway-bridgway/Ep. 313 – “Ask Uncle Neil” with Neil Thompson (@teachthegeek): https://www.goingnorthpodcast.com/ep-313-ask-uncle-neil-with-neil-thompson-teachthegeek/216 – “The Write Way” with Amy Collins (@askamycollins): https://www.goingnorthpodcast.com/216-the-write-way-with-amy-collins-askamycollins/Ep. 680 – “The Influence Lottery Ticket for Having High Impact” with Kelly Swanson (@motivationspkr): https://www.goingnorthpodcast.com/ep-680-the-influence-lottery-ticket-for-having-high-impact-with-kelly-swanson-motivationspkr/Ep. 400 – “How to Become a Multimillionaire, but Not Act Like It” with Tom Antion (@TomAntion): https://www.goingnorthpodcast.com/ep-400-how-to-become-a/ Ep. 583 – “How to Be the Face of Your Business” with Tonya Eberhart (@brandfacestar): https://www.goingnorthpodcast.com/ep-583-how-to-be-the-face-of-your-business-with-tonya-eberhart-brandfacestar/Ep. 510 - "Lights, Camera, Action" With Amy Scruggs (@amyscruggssd): https://www.goingnorthpodcast.com/ep-510-lights-camera-action-with-amy-scruggs-amyscruggssd/86 - "Stepping Into the Spotlight" with Tsufit (@Tsufit): https://www.goingnorthpodcast.com/86-stepping-into-the-spotlight-with-tsufit-tsufit/141 - "Thou Shall Be Successful" with William Winfield (@Willisblessed38): https://www.goingnorthpodcast.com/141-thou-shall-be-successful-with-william-winfield-willisblessed38/Ep. 348 – “Bring Inner Greatness Out” with Dr. Mansur Hasib, CISSP, PMP, CPHIMS (@mhasib): https://www.goingnorthpodcast.com/ep-348-bring-inner-greatness-out-with-dr-mansur-hasib-cissp-pmp-cphims-mhasib/Ep. 424 – “Thoughtfully Fit” with Darcy Luoma (@DarcyLuoma): https://www.goingnorthpodcast.com/ep-424-thoughtfully-fit-with-darcy-luoma-darcyluoma/Ep. 610 – “Are You Open To…” with Merit Kahn, CSP (@MeritKahn): https://www.goingnorthpodcast.com/ep-610-are-you-open-to-with-merit-kahn-csp-meritkahn/