In this episode, Keith Gardner, CEO and founder of Branta, discusses the importance of Bitcoin payment security and the unique challenges faced by users in the cryptocurrency space. He shares his journey into Bitcoin, the emotional connection he felt when using it, and the motivation behind founding Branta. The conversation delves into a recent NPM attack that highlighted vulnerabilities in Bitcoin transactions and how Branta aims to provide a solution for secure payments. Keith emphasizes the need for businesses to adopt secure practices when accepting Bitcoin and the potential for Branta to enhance transaction security. Keith discusses the evolution of Branta and its product Guardrail, emphasizing the importance of open-source philosophy, global reach, and a sustainable business model. He shares insights on the future roadmap, challenges of centralization versus decentralization, and the growing user demand for privacy and security in financial transactions. ⏤ ⏤ ⏤ ⚡  Get personalized onboarding at River for Bitcoin-only financial services: https://partner.river.com/buildwithbitcoin⏤ ⏤ ⏤ Chapters00:00 Introduction to Branta and Keith Gardner07:46 Keith's Journey into Bitcoin and Entrepreneurship16:00 Understanding Bitcoin Payment Security Challenges22:04 Branta's Solution for Secure Bitcoin Transactions32:09 Open Source Philosophy and Its Implications34:07 Global Reach and Team Dynamics35:40 Business Model and Financial Sustainability40:37 Future Roadmap and Innovations44:10 Challenges of Centralization vs. Decentralization47:15 User Demands for Privacy and Security49:28 Marketing Strategies and Community Engagement56:03 Final Thoughts on Company Building and Action BiasReferenceshttps://branta.pro/https://x.com/unfakekeithhttps://www.buildwithbitcoin.xyz/https://x.com/BuildwBitcoin⏤ ⏤ ⏤ ❗ DISCLAIMER: This show is for entertainment purposes only. Before making any decisions consult a professional.