In this very special episode, Nick presents directly from Funnel Hacking Live 2022 with associate Rob Williams, to discuss the most impactful lessons they have accumulated from this incredible event. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS  Marketing and advertising used to have to rely on precise targeting at the correct time. Direct response marketing required an action to be taken, and many think this art has gone away - but it hasn't. Marketing is initially about gaining views, then engaging and eliciting an emotional response in order to gain action, and then on to conversion. Effective branding leads to the initiation of a tribe - a community - who become believers in your message. Establishing this is the key to longevity and passive marketing on your part. There are two types of individuals - the drifters and the driven. When you are faced with issues, the drifters will give in, but the driven will see it through to the end. BEST MOMENTS  'There are more messages hitting us than ever before' 'Direct response is all about speed' 'Data plays such a valuable part' 'Anything is possible by following a well-defined set of principles' VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global To download a free gift from Nick - The 5 Reasons Why Your Business Will Never Get To 8-Figures ... How To Fix It Fast! - https://www.scaleupmastermind.com/free-guide1 Are you ready to create your high-value exit?  Apply to work with us today at https://scaleup.vip/PredictableGrowthAssessment  ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHODWork with Nick: https://highvalueexit.comNick’s Facebook page: https://highvalueexit.com/fbNick’s LinkedIn: https://highvalueexit.com/liNick’s Instagram: https://highvalueexit.com/igSupport the show: https://highvalueexit.com/