Here's what you need to know for this week in the business of podcasting: Sounder Debuts Open APIs For TranscriptionHow Podcast Networks Are Testing Out AIAnalysis of 28.5 Million Podcast Reviews on US Apple PodcastsNot All Video Podcast Ads Are Created EqualQuick Hits: The “Why” of Your Podcast by Tom Webster. This week Tom shares an excerpt from his upcoming book, focusing on figuring out the all-important detail of why someone listens to a podcast.Paramount Won’t Return to TV’s Upfront Week in New York by Brian Steinberg. Despite CBS usually being a big-ticket player in flashy New York upfronts, Paramount Global is taking this year to focus on intimate in-person meetings with select advertisers. SCOOP: Are awards worth it for Canadian podcasts? by Kattie Laur. A deep dive into confusion and controversy surrounding last year’s Signal awards. Brands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business by Anthony Vargas. Minority-owned publishers have a big hurdle to overcome, as despite regularly providing higher ROI than more generic competitors, buyers aren’t finding their inventory in the first place. Manifest Media Announces Strategic Partnership with Realm to Expand its Creative Influence in Podcasting. The collaboration aims to bring Manifest’s catalog of new and upcoming audio fiction to Realm’s platform. Ossa Announces 2nd Event In 10-Part Series On Creators and Podcast Advertising Partners. The session will focus on where to find podcast hosting services and tips on evaluating the best one for a given podcaster’s needs.
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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...