When Steve Schmidt was a senior advisor on John McCain’s campaign in 2008, Twitter was a curiosity. Now, he and a number of former Republican establishment members are using social media deftly to make the case against President Trump with the Lincoln Project. Their anti-Trump ads seem to go viral at least once a week, and may indeed influence the outcome of the election. Schmidt, a Lincoln Project cofounder, joins the Big Technology Podcast to discuss the evolution of the Republican Party since the McCain days, and how social media is changing politics.  Learn more about your ad choices. Visit megaphone.fm/adchoices