Certified B Corps are the way of the future. These are certified purpose-driven brands. Why the way of the future? Because they help change the world and they are actually SELLING MORE than regular companies. Avery Young is an expert consultant on the subject in Santa Barbara, CA. Show notes in order of appearance: Surfing and new normal in Santa Barbara Innovation & Social Entrepreneurship as a university major in Westmont. What this new study entails Hitting the streets for market research in Austin, TX on companies wanting/not wanting to include social impact in their businesses. Finding a niche for certified B corp consulting What does it mean to help companies become B certified Social impact Vs Environmental impact Certified B corp process 101 Understanding the process and things that qualifies companies for certified B Challenges/hiccups in obtaining a B corp certification How the certification helps business connect with consumers and company employees better Trendy icons on packaging like 1% for the planet, Vegan, Organic, Non-GMO, etc Follow up process Blueberry farm in South America Traits of the NEW conscious leader Connect with Avery Young and Everrot Consulting. Connect with Sebastian on Instagram SebastianNaum.com