Tom Wainwright (@t_wainwright) of The Economist shares the harrowing and sometimes grisly experiences he endured while writing Narconomics: How to Run a Drug Cartel.

What We Discuss with Tom Wainwright:

• The parallels between the drug trade and regular businesses.
• How ideas of economics and business apply to any entrepreneurial or business venture.
• How drug cartels engage in corporate social responsibility, branding, and even PR campaigns.
• Why drug cartels franchise, regulate labor, branch out online, and diversify into legal (and ubiquitous) industries.
• How an economist gets discovered wearing a GPS device to a meeting with a drug lord and lives to tell the tale!
• And much more…

Full show notes and resources can be found here: jordanharbinger.com/387

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