In this throwback, Alex (@AlexHormozi) breaks down how much to advertise when you’re starting out, how to scale past $1M a year, and why uniting sales and advertising under one leader can be a game changer. He shares the 4x4 Rule for getting customers, the dangers of diversifying too early, and how to think about channels as you grow.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap