00:00:00 Introduction00:01:36 Chapter 1: My First Wedding00:10:57 Chapter 2: Why Wedding Photography00:14:17 Chapter 3: Social Status00:23:10 Chapter 4: The First Weddings00:30:05 Chapter 5: Selling on Emotion00:35:58 Chapter 6: Wedding Photography Websites00:43:53 Chapter 7: Pricing. Public vs. Private Package00:48:32 Chapter 8: Gear00:56:54 Chapter 9: Engagement Sessions and Their Decline in My Business01:08:03 Chapter 10: Proposal Photography01:08:53 Chapter 11: Elopements and Micro Weddings01:13:28 Chapter 12: First Meetings and How To Get There01:20:35 Chapter 13: Finding Ideal Couples01:27:44 Chapter 14: Getting Hired as a Second Photographer01:33:03 Chapter 15: Albums01:39:35 Chapter 16: Developing a Style01:45:23 Chapter 17: Travel and Destination Work01:53:44 Chapter 18: Hybrid Coverage01:59:36 Chapter 19: AI Editing02:01:26 Chapter 20: Hiring People02:04:47 Chapter 21: My Average Wedding Day02:29:25 Chapter 22: My Backup Process02:33:38 Chapter 23: Marketing02:36:21 Chapter 24: Promotional Videos02:40:26 Chapter 25: Paid Ads on Social Media02:47:02 Chapter 26: Becoming a Preferred Vendor02:51:54 Chapter 27: Email Lists02:55:54 Chapter 28: Wedding Magazines02:59:58 Chapter 29: Wedding Shows03:02:59 Chapter 30: Social Media03:03:35 Chapter 31: Instagram03:08:54 Chapter 32: Facebook03:13:19 Chapter 33: Pinterest 03:14:16 Chapter 34: TikTok03:17:38 Chapter 35: YouTube03:20:06 Chapter 36: Mindset, Marketing and Attracting Couples03:23:17 Chapter 37: Closing Thoughts