Today in the business of podcasting: The Advertiser Landscape is now here, Spotify experienced a global outage today, why YouTube podcast ads matter, 77% of companies have increased ther influencer spending this year, and Nielsen provides a look at TV's growth last month. Find links to every article mentioned here on Sounds Profitable.
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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...
