Here's what you need to know for today in the business of podcasting: Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release by Lauren VetranoMost publishers grew their ad offerings last year, with a focus on branded contentAuthentic Multicultural Narratives Create True Diversity in Audio Advertising by Antonio Francisco LewisSubscriptions, Not an Endangered SpeciesSiriusXM to Lay Off 160 Employees, About 3% of WorkforceResearch Database Snapshot
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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...