Today I'm joined on the show by Reuben Swartz, Founder of Mimiran, a fun "anti-CRM" for solo consultants who hate 'selling' but love serving clients. He’s also the host and “Chief Nerd” of the Sales for Nerds podcast. Reuben considers himself a software engineer by training, a consultant by background (helping firms from startups to Global 100 firms sell more profitably), and a sales rep by necessity. Reuben has blended his computer science expertise with his experience as a sales and marketing consultant for Fortune 500 companies, along with his dissatisfaction with conventional sales tools. His objective is to assist other consultants in avoiding the difficulties he faced when letting go of misleading beliefs about sales and marketing. Mimiran helps companies sell faster and more profitably by streamlining the sales process, converting more visitors into leads, more leads into conversations, and more conversations into e-signed proposals. In a wide-ranging discussion, Reuben and I talked about: What is Mimiran and how it can help you develop your business?  How Mimiran is making the experience of getting to the lead magnet easier than other CRM tools. Mimiran helps businesses have more conversations with new leads and existing contacts. How to automate proposals and track referrals using Mimiran (it's available on any device). And much more. Thanks, Reuben! For show notes and to see details of my previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Visit www.getmorehrclients.com for resources.