消费数据不好看，美股持续下跌，互联网裁员……很多信息似乎都在预兆经济衰退的来临。但是经济衰退却有可能利好口红销量和游戏行业？ 本期数据口红效应本集提问什么是口红效应，有哪些数据支撑？口红效应背后的机制是什么？游戏行业抗衰退吗？边玩边赚钱的区块链游戏是怎么回事？数据来源美国商务部个人消费数据：https://apps.bea.gov/iTable/iTable.cfm?ReqID=19&step=2#reqid=19&step=2&isuri=1&1921=underlying游戏行业抗衰退的旧闻：https://www.nbcnews.com/id/wbna23472166https://techcrunch.com/2020/03/30/despite-pandemic-gaming-is-well-positioned-to-withstand-recession/疫情期间的游戏行业：https://techcrunch.com/2020/03/30/despite-pandemic-gaming-is-well-positioned-to-withstand-recession/ Hill, S. E., Rodeheffer, C. D., Griskevicius, V., Durante, K., & White, A. E. (2012). Boosting beauty in an economic decline: mating, spending, and the lipstick effect. Journal of personality and social psychology, 103(2), 275. Netchaeva, E., & Rees, M. (2016). Strategically stunning: The professional motivations behind the lipstick effect. Psychological Science, 27(8), 1157-1168. MacDonald, D., & Dildar, Y. (2020). Social and psychological determinants of consumption: Evidence for the lipstick effect during the Great Recession. Journal of Behavioral and Experimental Economics, 86, 101527. 关于节目我们制作这个节目是出于对世界的好奇。每期节目由一个小数据引入，发现当下世界正在发生的变化，探讨变化背后的原因。行业趋势、政策方向、商业模型、社会文化，都是我们好奇的问题。你有什么建议和想法，也欢迎告诉我们——期待与你一起，从小数据，看大世界。