A few weeks back, and with much fanfare, Amazon launched their attempt at cracking the "social audio" nut with AMP. AMP is a new Amazon App-based product that allows users to combine speech, listener interaction and Amazon's music library to create radio-like programmes available via the Amazon AMP platform.It has been billed by some to be not only a competitor to but also a successor to traditional radio and that is the topic of this episode of Sound Business.On this show, Jim Salveson speaks to two guests on either side of the Atlantic and both with contrasting views as to what the potential could be for this new product. First Jeremy Goldman from Insider Intelligence gives his views on what the future may hold for the App, its chances of success and Amazon's future intentions. Then we'll hear from director of Folder Media (and Radio/Audio/Digital exper) Matt Deegan on why, whilst interesting, AMP is not a genuine threat to the way we consume radio.You can find more from Jeremy on the emarketer/Insider Intelligence website https://www.emarketer.com/analysts/jeremy-goldman and find him on Twitter via https://twitter.com/jeremarketer Whilst you can hear and read more from Matt via his website and newsletter https://onaudio.mattdeegan.com and find him on Twitter via https://twitter.com/MattIf you want to find out more about the world Voiceworks, working with brands, councils and communities to deliver this type of super-targeted audio content then please check out the "Our Word" section of the Voiceworks website: https://voiceworks.ai/our-work/You can follow Voiceworks on Twitter @Voiceworksai, find Jim via @Mr_Jimbob and if you want to learn more about sound or find out how Voiceworks can help you unlock the power of audio at www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices