This week’s guests are podcast hosts and TikTok creators: Max Baledge and George Clarke. In the episode, the pair talk about why their venture into long form content was vital for their careers and why having different types of content has been so pivotal to their success together. Max discusses his journey from working at L’Oréal as an intern to being on an influencer campaign with the brand a few years later, whilst George states how he transitioned from sports science at university to millions of likes across his content on TikTok. A pair never far from the TikTok rumour mill, they discuss how drama follows them around, why it’s important to the creator ecosystem and exactly how they ended up in the middle of the conversation regarding Paul Breach. 00:00 - 02:25 What is the content about 02:25 - 05:24 dealing with negativity online 05:24 - 08:18 Max's burner facebook account 08:18 - 11:20 The Useless Hotline Podcast - how it came about 11:20 - 11:50 Why longform is important for them as creators 11:50 - 14:30 How they started as creators 14:30 - 15:55 How Max's work found out about his content 15:55 - 16:55 Brand deal with L'Oreal 16:55 - 17:25 Their different comedy styles 17:25 - 19:11 The Paul Breach conversation 19:11 - 22:03 TikTok Live lore and how people earn money from it 22:03 - 23:40 Career highlights 23:40 - 24:35 Career advice to creators 24:35 - Creators they are loving Max and George's favourite creators right now Max's is Sally Sue: https://www.tiktok.com/@suesallysue?lang=en George's is Tommy Solemn: https://www.tiktok.com/@tommysolemn?lang=en