The ability to tell compelling stories can make or break a leader. When a leader is skilled in storytelling, it is easier to express your message to your team and to your clients, and build credibility for yourself, your ideas and your organization. But, how do you tell a compelling story? Is there a fail-safe formula or a structure that we all can follow?

We continue our interview series with Paul Smith, one of the world’s leading experts on organizational storytelling. In this episode, Paul teaches us how we can organize our thoughts and ideas and create a story structure that can refine our leadership message into an effective story. Listen now and learn how you can inspire and motivate your team and convert clients with your storytelling and lead your business to success.

Key Points From This Episode: 

• How can a story structure help craft a better story? 
• Why leaders need a structure for stories they’re going to tell.
• Types of story structure
• Why the traditional presentation structure of introduction-body-structure will not work for storytelling.
• Eight questions to guide the leader when structuring a story.
• How the 8-question approach works for other types of stories as well. 
• Why the order of storytelling is important.
• How does a leader prepare for storytelling?

Tweetables:

“Give your audience a reason to listen to you.”

“Spend time cultivating your story so that they're ready to go when you need them.”

“The worst time to tell a story is when you don't have a good story to tell.”

Links Mentioned in Today’s Episode:

Lead With A Story website

Paul Smith on LinkedIn

Lead With A Story by Paul Smith

Sell With A Story by Paul Smith

Parenting With A Story by Paul Smith

The 10 Stories Great Leaders Tell by Paul Smith

About Paul Smith

Paul Smith is one of the world’s leading experts on organizational storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, and the author of three Amazon #1 bestsellers: Lead with a Story (now in its 11th printing, and published in 7 languages around the world), Sell with a Story, a

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