Sponsored by CoHost. Looking for better podcast insights? CoHost has you covered with insights into download sources, audience demographics, listener behavior, and more. Sign up today for a free trial. Podcasts are not on media plans because podcast ads are “too difficult to buy”, said SoundStack’s Rockie Thomas at the asi International Radio & Audio Conference in Venice, yesterday. Podcasting offers “immense and varied ad options,” she said, adding that brand suitability tools have brought many new advertisers to the medium, and calling for clearer data and alignment with language used to sell radio ads. Also at the asi conference, Triton Digital’s Darryl Battaglia spoke about the opportunities of sharing data to better see the rest of the podcast landscape and help with cross-publisher promos to grow the medium; meanwhile RAJAR’s John Carroll reminded the audience that podcasting in the UK is just a 6% share of all audio listening. “Many podcast publishers have a video-first strategy for their podcasts, but are only monetising their audio,” he observed. The FTC announced in August new rules about fake reviews and testimonials, and has taken action against a fake review website. Meanwhile, a new rule against deceptive endorsements went into law on Oct 13 - if you just pretend that you’re a user of a product (among other things) then you could face fines of up to $43,000. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereSave $400 and Get Your Podcast Audit for JUST $97! — Podcast Audit covering cover art, titles, intro/outro, format, sound quality, SEO, show notes, discoverability, website, social, and more. Use coupon code PODCASTAUDIT400 at checkout to save $400!LUIS GUERRA - Music Composer and Nice Human — Need a theme song or original music for your show? Need help with the musical direction? Have questions about licensing? Need help editing, mixing/mastering? Get in touch! luisguerramusic@gmail.comGold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, RedCircle, SALT, Simplecast, audioBoom, Resound, Steve Lack: Audio, Cohost, Audiohook, Podscribe, Riverside.fm, Jar Audio, Podchaser, Awesound, We Edit Podcasts, Disctopia, Acast, Libsyn, Podpage websites, Evergreen Podcasts, Knucklehead Media GroupSilver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Castbox, Podium , Tink Media, Compliance Podcast Network, Gilded Audio, Huberman Lab, Frequency, Jonekiri, POW PR, Truefans, Ask Ralph Christian Finance, Voxtopica, SoundStack, The Podcast Haven, Storyboard, Gumball, ARN's iHeartPodcast Network Aust, Deepcast Creator, Red Seat Ventures, PlayPodcast, The Roost, Ausha, Podcastpage, Message Heard, Health Podcast Network, Double Elvis Productions, Castos, Jam Street Media, Podcast Taxi, Heartcast Media50, Blubrry, Diversion Podcasts, Wondery, Oxford Road, Transistor, Lemonada Media, Rhapsody Voices, matchmaker.fm, Sonic Influencer Marketing, Zvook, Optimal Living Daily, Ossa Collective, Rephonic, Headliner, StreamGuys, Content10x, Podcast Partnership, Hear.Here.Singapore, Ad Results Media, She Podcasts, Cleanfeed, School of Podcasting, Revolver Podcasts, Lower Street, Podcast Movement, Sonix, Adopter Media, Podigy, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: James Cridland