In a recent article published by Mia Lobel, ex Head of Content at Pushkin Industries, she decries the CPM model in podcasting, and that "The CPM model of advertising does not — and will not ever — work to sustain podcasting."Join us as we dive deep into this topic with two podcasting pros.Plus, Stupid Stuff in Podcasting and The Flattering Ram!Co-hosts, ( ) and Gareth Davies(@garethsounds on X)  .Links to interesting things from this episodeKathy Doyle | LinkedInIndependent Podcast Awards 2024Quill Podcast Agency | High-Quality Corporate Podcast ProductionCoHost | Podcast Analytics and Audience InsightsPodcast Production Services | Lower StreetThe world's most influential branded podcasts - Pacific ContentAlex Lieberman on X: "Unless you're an A-list celeb, big media co, or plan to sell your audience a high $ product, it makes no sense for you to launch a podcast right now." / XPodcast Advertising Rates [2024] | Ad Results MediaAudioboom sees revenue growthWhy our system for valuing podcasts is broken - CurrentIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.Mentioned in this episode:A Breath of Fresh Air with Sandy KayeJoin Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s. Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!A Breath of Fresh AirThe Podcast Show, London, 2024Get ready for over 150 hours of content from a lineup wall-to-wall with some of the most recognisable voices in audio and major players in the UK and International podcast industry. And of course, Mark and the Captivate team (plus, team Global!) will be there to give some merch away and to speak on pressing topics for creators, and the industry at large!The Podcast Show, London 2024This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy