Full Episode Page:  Kiri Masters (Pt 2): Personal Branding and Overcoming Mental Barriers Kiri Masters (Pt 1): The Challenges of Founding, Building, and Exiting Her Marketing Agency in 7 YearsEpisode Summary:In Part 2 of the conversation, Nick and Kiri Masters discuss personal branding and the challenges that come with it. Kiri emphasizes the importance of reframing thought patterns and beliefs about oneself and personal branding. Kiri also addresses Nick's aversion to social media and suggests finding a channel that suits his personality and audience.  Takeaways: Personal branding is a mental game that requires reframing thought patterns and beliefs about oneself.Avoid calling yourself an expert or thought leader; let others recognize and label you as such.Find a social media channel that suits your personality and audience.Both a personal brand and a company brand are important for success.Where to Find Kiri:KiriMasters.comKiri is most active on LIHer new podcast is TheObsessionPodcast.comGet all of the episode resources, like Kiri's podcast recommendations, contact info for her CFO and her M & A Advisor, and her favorite AI tool, in the 'Busy but not clear on what actually matters next? Get a free 90-Day Business Growth Roadmap to pinpoint your stage, identify the one priority that unlocks progress, and focus your next 90 days with confidence.Get it here: https://www.nickberry.info/roadmapNew here? Meet Nick Berry: https://www.nickberry.info/aboutThe Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators join entrepreneur Nick Berry to share stories, challenges, and strategies from their journeys as business owners. Nick Berry is an entrepreneur and business advisor, known for creating the Business Alignment System™ and 5 Stages of the Business Owner’s Journey. He offers a (free) personalized 90-Day Business Growth Roadmap telling you exactly where you are today and what specific steps to take next. 🟢 Official: NickBerry.info. tBOJ is hosted by Nick Berry, produced by Nick Berry, Kelly Berry & FCG. 🟢 Sponsors: Redesigned.Business, FR, Entrepreneur's Edge