Crafting engaging stories: understanding the importance of conflict, characters, setting, and resolution, and the art of the 30-second hook in podcasting with Laura Joyce Davis of the Stanford Storytelling Project & cofounder of Narrative Podcasts. Join hosts Neil McPhedran and Jennifer Lee Gunson to unravel the secrets behind creating compelling educational podcasts. Discover the pivotal role of podcasting in higher education as Laura shares inspiring stories of students finding their voices, overcoming challenges, and embracing creativity through audio narratives. Beyond the fundamentals, this episode ventures into the intricacies of podcasting, shedding light on the evolving landscape of episode titles, podcast artwork, and audience engagement strategies.Connect with us:Learn More: Continuing Studies PodcastJoin: University Podcasters Network LinkedIn GroupConnect w/ Jen: Jen LinkedIn or jpodcreations@gmail.comConnect w/ Neil:  Neil LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastcoChapter Timestamps:(00:00:00) IntroductionHosts Jennifer Lee and Neil McPhedran introduce the Continuing Studies podcast and introduce Laura Davis, and their conversation about storytelling in podcasting, teaching, and the intersection of the two. (00:03:05) Laura's Background and Entry into PodcastingLaura shares her background in fiction writing and how she transitioned into podcasting. The story behind Shelter in Place, her daily podcast created during the pandemic, is explored.(00:06:40) Challenges of Daily Podcasting with Young ChildrenLaura discusses the challenges of balancing parenting and daily podcasting during the pandemic. (00:08:18) How Podcasting Shaped Laura's Teaching Laura reflects on how podcasting helped her find her voice as a writer, and learn to work quickly and not overthink things.(00:10:46) Stanford Storytelling ProjectLaura shares the origin story of the Stanford Storytelling Project and the way that all of her work experiences led her to her current position.(00:15:16) The Student Experience Laura highlights the transformative experiences students undergo in the SSP, the focus on the students' personal growth and the significance of embracing the messy, creative process as well as the actual career building opportunities that can come out of it. (00:18:34) Podcasting as a Career AdvantageJen & Laura discuss using podcasting projects as a tool to enhance resumes and showcase personality. Insights into how audio storytelling offers a unique, intimate connection with listeners, setting applicants apart in job applications.(00:21:30) Craft of Interview-Style PodcastingLaura takes the audience through the key components of a story and how those are applied in an interview podcast context.(00:26:03) Crafting a 30-Second HookLaura shares the importance of crafting an engaging 30-second hook and how she teaches this. (00:28:51) Episode and Show TitlesDiscussion on the significance of episode post details, including show titles, descriptions, and episode artwork(00:34:00) The Future of Podcasting in Higher EducationLaura Davis reflects on the opportunities and potential of podcasting in higher education, specifically the inclusive and accessible nature of podcasting for diverse learners.(00:37:34) ClosingNeil and Jen reflect on their takeaways from their conversation with Laura. (00:00) - Introduction (03:05) - Laura's Background and Entry into Podcasting (06:40) - Challenges of Daily Podcasting with Young Children (08:18) - How Podcasting Shaped Laura's Teaching (10:46) - Stanford Storytelling Project (15:16) - The Student Experience (18:34) - Podcasting as a Career Advantage (21:30) - Craft of Interview-Style Podcasting (26:03) - Crafting a 30-Second Hook (28:51) - Episode and Show Titles (34:00) - The Future of Podcasting in Higher Education (37:34) - Closing