Alex Louisy is 37 years old, and came from a non tech family. In the past, he worked in investment banking, and then a small telco company. But, he was always drawn to tech entrepreneurship and eventually, he stepped into the possibilities in this world. Outside of tech, he is married with two kids, and enjoys being outside, gardening, and hiking through the forest outside of his small house.Alex spent many years in investment banking, financing large companies. He set out to try to provide B2B lending, and discovered that most people needed to borrow money because they weren't getting paid on time. He and his team decided to focus on this very simple problem, which uncovered huge opportunity.This is the creation story of Upflow.SponsorsCipherstashTreblleCAST AI FireflyTursoMemberstackLinksWebsite: https://upflow.io/LinkedIn: https://www.linkedin.com/in/alexlouisy/Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy