Gerald Jackson (centre) receives his Gillard award from BBC Trust Chairman, Lord Patten (left) and David Holdsworth, Controller of BBC English Regions BBC Local Radio’s Gerald Jackson celebrates 45 years of production. A local radio legend, Gerald Jackson has recently been awarded in the Gillards for his outstanding contribution to BBC Local Radio. Radio production, music and technology have played leading roles throughout Gerald’s 45 years in BBC Local Radio. In our podcast, Gerald steps us through the history of the network’s promotional production and identity and explains how, today, he manages the audio image of the 40 local stations. Eloise Whitmore Beds, water parks, mics on poles and motorbikes: the newly-honoured Radio Production Awards producer of the year shares some of the secrets behind her award winning approach to dramatic sound design. Chuck Knight Philadelphia’s market-leading B101 runs voiced “song tags” off the end of every song it plays. With its PD we discover what audiences insights led to this innovative technique and hear how song tags have changed the sound of the whole station.   Play here [audio:http://s3-eu-west-1.amazonaws.com/earshot/podcast/earshot-11-2013.mp3|titles=”Gerald Jackson Eloise Whitmore and Chuck Knight with Steve Martin.”] Download the mp3 (49’47”, 160kb/s stereo mp3, 59.9MB) Subscribe to the Earshot Creative Review via iTunes or PocketCasts. If you’d like to get in touch or share your production just email us. We love to play audio from around the world – any station – any format, especially if it has an interesting story behind it. Credits Earshot Creative Review imaging by PURE Jingles. Beds by radiobeds.com. Voice is Sefa Nkyi. The podcast is sponsored by Hobsons and IPDTL and is produced by Steve Martin. Views expressed are personal. The contributors acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review. From Earshot where views are personal and original writing is licensed under Creative Commons. Follow @earshotcreative and send story ideas and examples of great creative work to the editor @smartin