A good brief is key to the success of any project and on this episode of Voiceworks: Sound Business we look at the contributing factors that can lead to creating that "Killer Brief".Every piece of commercial activity across radio, podcasting and any time of audio can live and die on how good the information gathered in those initial client meetings is and here John Paul Hughes from Advertising agency Mind Field shares his tips and tricks on getting the best possible intel from those early sessions.You can see and hear some of the work of Mind Field here: https://mindfieldadvertising.com/You can also download the IPA "Better Briefs Booklet" mentioned in this episode here: https://ipa.co.uk/knowledge/documents/the-best-way-for-a-client-to-brief-an-agencyFollow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIN at https://www.linkedin.com/company/voiceworks-aiFor help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices