In this episode, I chat with Jesse Myers, a Bitcoin strategy advisor and the author of the essay Once-in-a-Species. He shares deep excitement for Bitcoin treasury companies and how they might be the gateway for TradFi capital to enter Bitcoin at scale. We also dive deep into the evolutionary roots of money and how the innate human drive for scarcity laid the groundwork for the concept of money, civilization itself, and ultimately Bitcoin as the perfection of scarcity. ––– Offers & Discounts ––– Theya is the world’s simplest Bitcoin self-custody solution. Download Theya Now at theya.us/cedric Get up to $100 in Bitcoin on River at river.com/matrix The best Team Bitcoin merch is at HodlersOfficial.com. Use the code Matrix for a discount on your order. Become a sponsor of the show: https://thebitcoinmatrix.com/sponsors/ ––– Get To Know Today's Guest ––– • Jesse Myers on X: https://x.com/Croesus_BTC • Once-in -species Essay: https://www.onceinaspecies.com/p/once-in-a-species-73b ––– Socials ––– • Check out our new website at https://TheBitcoinMatrix.Com • Follow Cedric Youngelman on X: https://x.com/cedyoungelman • Follow The Bitcoin Matrix Podcast on X: https://x.com/_bitcoinmatrix • Follow Cedric Youngelman on Nostr: npub12tq9jxmt707gd5vnce3tqllpm67ktr0mqskcvy58qqa4d074pz9s4ukdcs ––– Chapters ––– 00:00 - Intro 01:04 - Jesse's Bitcoin Journey  02:03 - “Once in a Species”: What Inspired the Essay  02:53 - Nick Szabo, Shell Beads & Proto-Money  05:57 - Jesse’s Academic Background: From Neuroscience to Bitcoin  06:58 - Art, Humanity & Neanderthals  09:05 - Who Were the Neanderthals?  13:48 - Why Did Homo Sapiens Triumph?  16:55 - Victorian & Modern Theories on Neanderthals  20:22 - Current Academia’s View vs Austrian Economics  24:04 - The Hidden Economic Purpose of Shell Beads  28:23 - Brain Science & Scarcity: The TKTL1 Mutation  31:45 - Symbolic Thought: Neanderthals vs Homo Sapiens  34:38 - Population Density & Dunbar’s Number  38:46 - Money as a Social Efficiency Multiplier  43:14 - From Tribalism to Civilization Through Trade  48:28 - Reading Excerpt: Scarcity as the Root of Human Flourishing  50:16 - Lessons from the Past for Bitcoin’s Future  56:22 - Bitcoin: The Invention of Perfect Scarcity  01:00:50 - How Bitcoin Changes Civilization  01:05:38 - Deflation, Craftsmanship & Cultural Flywheels  01:07:39 - Closing Thoughts: Scarcity, Collectibles & Civilization  01:11:35 - What’s Next: Bitcoin Treasury Strategy & SmarterWeb  DISCLAIMER: All views in this episode are our own and DO NOT reflect the opinions/views of any of our guests or sponsors. I want to take a moment to express my heartfelt gratitude to all of you for tuning in, supporting the show, and contributing. Thank you for listening!