In this Concrete Logic Podcast episode, Aaron Fisher discusses the importance of engaging with sustainability in the concrete industry. He highlights the need for concrete professionals to be part of the conversation and influence the rules and regulations being developed. Aaron explains how the focus on CO2 emissions has led to an oversimplification of sustainability and the need to consider other factors such as water usage, fire resistance, and durability. He emphasizes the importance of presenting a comprehensive case for concrete's sustainability and resilience, and the need to push back against misleading messaging and lobbying efforts. Takeaways • Concrete professionals need to engage with the sustainability conversation and influence the rules and regulations being developed. • The focus on CO2 emissions has led to an oversimplification of sustainability, and other factors such as water usage, fire resistance, and durability should be considered. • Concrete has many advantages in terms of sustainability and resilience, including its long lifespan, fire resistance, and energy efficiency. • A comprehensive case for concrete's sustainability and resilience needs to be presented, highlighting its benefits in comparison to other building materials. • Concrete professionals should not shy away from the sustainability conversation and should actively promote the value of concrete in creating a more sustainable and resilient built environment. Chapters 00:00 Introduction and Background 02:58 Engaging with Sustainability 10:07 Focus on Embodied Carbon 30:05 The Role of Lobbying and Messaging 40:13 Building a Stronger Case for Concrete 42:53 Conclusion and Call to Action *** Did you learn something from this episode? If so, please consider donating to the show to help us continue to provide high-quality content for the concrete industry. Donate here: https://www.concretelogicpodcast.com/support/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ***  Episode References Guest: Dr. Aaron Fisher | Ernest Maier|  afisher@emcoblock.com Guest Website:⁠ https://www.ernestmaier.com   Producers: Jodi Tandett Donate & Become a Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.concretelogicpodcast.com/support/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music: Mike Dunton | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.mikeduntonmusic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mikeduntonmusic@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@Mike_Dunton⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: Seth Tandett, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠seth@concretelogicpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/seth-tandett/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.concretelogicpodcast.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/concrete-logic-podcast