CFO Kfir Lippmann began his career at Ernst & Young in Tel Aviv, auditing high-growth tech clients and navigating the intricacies of IPO-bound businesses. The experience gave him a deep understanding of strategic finance early on, Lippmann tells us. Later, he joined Monday.com when it was still a small startup, helping scale the organization through multiple investment rounds and significant secondary transactions. These transactions, which allow employees to sell shares prior to an IPO, can be tricky to manage from a morale standpoint. “It’s about maintaining fairness and long-term vision,” Lippmann tells us.By educating employees about responsible wealth management, Lippmann tellsus he was able to preserve the company’s collaborative culture and harness momentum for broader strategic goals. His approach to finance leadership emphasizes transparency and data-driven decisions across all functions, not simply “being the bad guy,” Lippmann tells us. Now as CFO of Salt Security, he applies the same philosophy of aligning metrics with execution to drive both rapid expansion and operational discipline.From orchestrating multi-million-dollar funding efforts to shaping sustainable corporate cultures, Lippmann’s journey underscores how secondary transactions—appropriately handled—can spark innovative thinking and sustainable growth.