In this fifth installment of the 'Building the Brand' series, I'm taking us through Chapter Five, titled 'The Hybrid Athlete,' covering pivotal moments from April 2019 to 2020. Highlighting my transition from bodybuilding to endurance training, I discuss the profound impact of discovering 'Go One More' and the growth of BPN. We'll cover personal stories, from marathon training to my mother’s battle with cancer.Also covered are key learnings on branding, team building, and the explosive growth of BPN during the COVID-19 pandemic. Finally, I introduce the concept of the hybrid athlete, balancing strength training with endurance running, and how this approach has shaped both my life and BPN's future.Chapters00:00 Introduction to Chapter Five: The Hybrid Athlete01:24 The Power of Brand: Finding Our Voice03:04 Lessons Learned in Chapter Five03:49 The Story of 'Go One More'13:09 The Birth of a Brand: BPN's Evolution13:33 Building the Creative Team22:13 Embracing Endurance: From Bodybuilding to Ironman27:13 Committing to Ironman Florida28:09 A Personal Tragedy and Its Impact35:36 The Growth of BPN During the Pandemic41:42 Creating G1M Sport: Solving Real Problems48:49 The Journey to a Sub-Three-Hour Marathon53:00 Embracing the Hybrid Athlete Lifestyle57:03 Conclusion and Future PlansWatch or share the full Building the Brand series nowhttps://www.youtube.com/playlist?list=PLldAMepUaYU6vWd_yEkg7D4Y7fQMowyoZStrength, endurance, and wellness supplements to fuel your performance. SAVE 10% at BPN Supps:https://bit.ly/nickbare10audioFollow:IG: instagram.com/nickbarefitness/YT: youtube.com/@nickbarefitness