The Super Bowl offers a dream opportunity for advertisers, with millions of people in the stands and glued to television screens for the year’s most-watched football game. But the ads are only one side to the game’s spectacle. The halftime shows offer an unrivalled if fleeting global audience to performers for the one American football game that even non-sports fans watch.In more recent years, the Super Bowl has also become a kind of defacto commentary on race in America - with issues like who performs in the half time show and indeed who most benefits from the sport becoming a national talking point.Today, North American correspondent Farrah Tomazin on the cultural event that is the American Super Bowl. And later - chief sports writer for the Sydney Morning Herald, Andrew Webster speaks to Chris Paine about the game.Subscribe to The Age & SMH: https://subscribe.smh.com.au/See omnystudio.com/listener for privacy information.