The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. Today we're joined on the show by Andrew McDonald - The Neurodivergent Copywriter. Andrew McDonald, a neurodivergent entrepreneur himself, shares his expertise in copywriting and marketing strategies tailored specifically for neurodivergent business owners. He understands the unique challenges and barriers that they face and provides valuable insights on how to overcome them. During our conversation, Andrew discussed the concept of neurodivergence and how it affects the way individuals perceive and interact with the world. He also touched upon his personal journey in launching his business and the struggles he faced when following the standard marketing advice designed for neurotypical entrepreneurs. Discover how Andrew identified a niche in supporting neurodivergent entrepreneurs through copywriting and marketing techniques that resonate with their specific needs. He highlights the importance of building a sustainable business, growing at a manageable pace, and nurturing meaningful connections with clients. Join us as we explore the intersection of HR consultancy, entrepreneurship, and neurodiversity in this enlightening episode. Whether you're a neurodivergent business owner yourself or simply interested in understanding the unique perspectives of this community, this episode is sure to provide valuable insights and actionable takeaways. In a wide-ranging discussion, Andrew and I talked about: ☑️ The struggles faced by neurodivergent entrepreneurs when applying marketing strategies designed for neurotypical audiences. ☑️ The negative impact of certain marketing strategies, such as aggressive cold emailing, on individuals with neurodivergent traits. ☑️ The shift towards building a sustainable business rather than focusing on rapid growth and quick financial success. ☑️ How to use 'lead magnets' to generate new sales leads for your business. ☑️ How to use automated email marketing to generate more sales calls for your business. ☑️ And much more! Thanks, Andrew! Website: https://www.andrewmcdonald.biz/ Ebook: www.andrewmcdonald.biz/book  LinkedIn: https://www.linkedin.com/in/andrewamcdonald/  The name of the village in Wales: Llanfair­pwllgwyngyll­gogery­chwyrn­drobwll-Llan­tysilio­gogo­goch  :) For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.