New Belgium’s Rebecca Dye Yonushonis on winning Gen Z with bold branding

The Big Impression

EpisodeMar 25, 202528m

New Belgium’s Rebecca Dye Yonushonis on winning Gen Z with bold branding

The Big Impression

EpisodeMar 25, 202528m

Rebecca Dye Yonushonis, CMO of New Belgium Brewing, discusses the brand’s bold strategy to connect with Gen Z consumers through its new launch, Lightstrike. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

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