Today we are going to talk about the 2020 Recruitment Benchmarking Report just released by the folks at Appcast and joining me today is their SVP of Strategy, Leah Daniels LINK: https://info.appcast.io/whitepaper/2020-recruitment-marketing-benchmark-report-website Give us a quick description of Appcast for those that dont know the company Hows life under Stepstone? In the grand scheme of ‘recruitonomics’, we see that at the same time demand for candidates is increasing, the supply of candidates has dropped, meaning it is more difficult to acquire candidates. If you want to change the outcome of your recruitment advertising, you either need to bid more (than your competitors) or look at how to impact apply rates in order to 'get more bang for your buck'.  Whats in this report? The clicks where... The new apply rate numbers? 5.6% in 2018 now down to 5.0 in 2019, why is that going down? You have 3 options…are these all job board applies you are tracking or employer ATS ? Google for Jobs Percentage of mobile applies by industries Apply rate by industry Special thanks to Emissary.ai and Workhere.com for their continued sponsorship. Learn more about your ad choices. Visit megaphone.fm/adchoices