Have you ever considered whether the work you’re doing today will still be around in five years? How about ten or twenty years? Many people don’t think strategically about how to create work that will resonate deeply for a long time to come. In this interview from 2017,  Ryan Holiday discusses his book Perennial Seller that examines work that lasts and how it is created and marketed. In the interview, we discuss not just how to make work that stands the test of time, but how to structure your life so that you have the margin you need to create proactively and not just reactively.Mentioned in this episode:Please support our sponsors:Indeed: Join more than 3 million businesses worldwide that use Indeed to hire great talent fast. Start hiring now with a $75 sponsored job credit to upgrade your job post at indeed.com/creative. Offer good for a limited time.