The TalentCulture #TChat Show is back live on Wednesday, October 15, 2014, from 7-8 pm ET (4-5 pm PT). Last week we talked about the HR Technology "mic drop," and this week we're going to talk about how to use company culture to attract candidates. Because it's hard enough today to find and source the most in-demand tech talent. And with the high competition for these "holy grail" candidates, it's not just the job that needs to stand out — your company must, too. This means you need to learn how to build and communicate a company culture that attracts the best tech pros. Period. You need to develop a work environment that most appeals to in-demand tech professionals, and all professionals for that matter, and how you should effectively promote that culture in your social recruiting efforts. When you learn how to build and communicate a work culture that attracts the most sought-after tech candidates, it means you know how to identify the aspects of your unique culture that most resonate with your target candidates. Join TalentCulture #TChat Show co-creators and co-hosts Meghan M. Biro and Kevin W. Grossman as we learn how to use company culture to attract in-demand candidates with this week's guests: Jim Stroud, Senior Director of RPO Recruitment Strategies at Randstad Sourceright; and Shravan Goli, President of Dice. Thank you to our sponsors and partners: Dice, RIVS, GreatRated! of Great Place to Work, TalentWise, SAP/SuccessFactors, IBM Smarter Workforce, CareerBuilder, PeopleFluent, Fisher Vista and HRmarketer Insight.