In 2015, a strange new competitor appeared to challenge cloud accounting software company Freshbooks' dominance in their space. The new company, called Billspring, had a fresh look and feel, and seemed poised to pose a serious threat to Freshbooks. However, all was not quite as it seemed. On this episode, CEO and Founder Mike McDerment shares the story of how an unlikely competitor completely re-invented the face of the company.Mentioned in this episode:Please support our sponsors:Indeed: Join more than 3 million businesses worldwide that use Indeed to hire great talent fast. Start hiring now with a $75 sponsored job credit to upgrade your job post at indeed.com/creative. Offer good for a limited time.