In this conversation, Jamie Maglietta and Podcaster Rob Greenlee discuss video podcasting and provide insights and tips for content creators. They take you along a roadmap from development to podcast production. Plus what you need to think about before you start a podcast.TakeawaysHaving a strategy and planning in place is crucial before starting a podcast.Different types of podcasts include solo, co-hosted, and guest-focused shows, each with its own advantages and considerations.Chemistry and contrast between hosts are important factors in creating an engaging podcast.StreamYard is a powerful platform for live distribution and production of video podcasts.Various tools and apps, such as Canva, Descript, and Adobe Audition, can enhance the content creation process.When naming a podcast, it's important to research existing shows in the genre and find a unique angle or gap in the market.When developing a podcast concept, consider your target audience and what unique value you can offer.Research existing shows and trademarks to ensure your show name is original and not infringing on others' intellectual property.Seek feedback from friends, family, and industry experts when choosing a show name and logo.Create an outline or structure for your episodes, but be flexible and open to adapting as the conversation evolves.Consider the additional work and challenges that come with integrating video into your podcasting workflow.Build a community and engage with your audience through social media and other platforms.Explore different monetization strategies, such as programmatic advertising, sponsorships, affiliate marketing, and offering services or products.Focus on building your personal brand and reputation as a thought leader in your industry.Quotes:"If you're a creator, [technical difficulties] will probably happen.""I typically want to see people on camera talking to me over audio lines.""You can't just be a me too show. It's like the aspiration that people have out there for wanting to be just like Joe Rogan is probably a fool's errand.""Just come up with a list of ideas and then go look to see if the domain names are available for that.""Run it past your friends, your family, maybe have people vote, do some research on your industry.""Try to think about it all together and come up with your branding colors and try to stick with them."Chapters00:00 The Importance of Strategy and Planning10:18 Creating Chemistry and Contrast Between Hosts25:31 Developing a Unique Podcast Concept31:44 Integrating Video into Your Podcasting Workflow37:48 Exploring Monetization Strategies for Your PodcastRob's Website: https://robgreenlee.com/🎙️ Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Now, she helps leaders, authors, and entrepreneurs show up with presence, power, and purpose.💻 Subscribe on YouTube: youtube.com/@oncamready📰 Join the newsletter: oncamready.substack.com🎯 Work with Jamie (Pick My Brain Session): oncamready.com🛒 Shop camera-ready gear (lights, mics, tripods): shorturl.at/Or0Iy🎧 Produced by (ON CAM) Media | Podcast & video tools powered by Riverside (discount code: OCR15)💻 Brand Builders Group (Use my link): https://ro474.infusionsoft.app/app/form/web-form-submitted121🎙️Guarisco Group (Code Jamie) https://guariscogroup.com/ Get full access to (ON CAM) Ready Media at oncamready.substack.com/subscribe