Text Emily! Content has so much power when we take a little time on the front end of the content creation process to consider our goals with our marketing content and get clear on the person we're speaking to. I see business owners missing this mark when it comes to their content and messaging by skipping this crucial piece and keeping their content focused on the HERO of the story - the customer/client. This episode will help you gain insights into your clients and customers in a new way so you can speak directly to them and where they are in their journey. Topics covered in this episode: Content is communication. You have to do is communicate clearly to your customers, as YOU to create a bridge. Decorating your cupcake - go from vanilla to the flavor of your creation! Deciphering features vs. benefits in what you offer Who are your customers? Get specific! What are they doing right now? Day in the life?  And More!About the Podcast and Host, Emily Aborn:The Content with Character podcast is focused on marketing, visibility, and content creation in a way that works for YOU! My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world. I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE.Connect with Me Online:Website: www.emilyaborn.comEmail: emily@emilyaborn.comInstagram: www.instagram.com/emilyabornLinkedIn: www.linkedin.com/in/emilyabornFREE She Built This Community: www.facebook.com/groups/shebuiltthisShe Built This podcast: emilyaborn.com/she-built-this-podcast/If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”.