An interview with Dr. David Gruder, author of "The New IQ: How Integrity Intelligence Serves You, Your Relationships and Our World" and a Business Development Psychologist & Culture Architect. We discuss the challenges that dentists experience in their offices in creating a proactive, friendly and enjoyable culture that will allow them to have better treatment plan acceptance, as well as discussing ways in which they can move to an all-cash practice.This show is broadcast live on W4CY Radio – (www.w4cy.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).
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