Creating a distinguished and unique podcast may seem like an impregnable mountain to climb. What if you could just shift your mindset and implement a few simple tactics to get your content reaching the right audience in just the right way? Welcome to Tactics Tuesday, a short and sweet companion to Should I Start a Podcast hosted by Ronsley Vaz, where each week with the help of a star-studded entrepreneurial lineup, he explores why you should start a podcast, build an audience and how to keep them hungry for more. On Tactics Tuesday, we’ll give you little snippets of episodes filled with juicy tips to inspire, innovate and guide you through to the next steps of producing your very own podcast. If you’d like easily digestible little nuggets of knowledge from podcasting experts and entrepreneurs all over the world, this show is for you. This week we’re getting the podcast branding lowdown from one of Australia’s most experienced public relations and marketing communications practitioners, Trevor Young. Trevor is the founder of Digital Citizen, a content-driven leadership communications firm based in Melbourne, Australia and has been accurately hailed as one of the ‘heroes of Australian content marketing.’ As a writer, keynote speaker, consultant & advisor and personal mentor, Trevor is definitely the PR Warrior on the frontline of the communications revolution. He regularly speaks on public platforms on topics associated with PR, social media, content marketing and personal branding, which gives him the total authority to share some of his podcast branding tactics. Other valuable tactics in this episode: How to build your audience before you really need it Why you should centre your content around specific problems The steps you can take to become a thought leader Why it’s best to plan ahead with your social media The three things you need in business Why it’s okay to not be all things to all people How to ‘start with heart’ The podcasting grind and how to get over that   Links: Website: http://www.trevoryoung.me/about/ http://www.prwarrior.com