YouTube Podcasting Pros and Cons The use of YouTube as a podcast platform has skyrocketed in recent years. While there are some misgivings about the definition of a podcast and what exactly it means to have a podcast on YouTube, we agree that it is undeniably a useful tool for growing an audience. Tune in for the pros and cons of YouTube podcasting. Today’s Hosts: MacKenzie Bennett and Mike Dell YouTube released a “podcast feature” or section. Mike is more well-versed watching YouTube and, generally, watching all kinds of content on there, where as MacKenzie barely spends time on there unless she needs to. Pros Discoverability: YouTube is the second biggest search engine Monetization: Automated monetization capabilities, their partner program, etc. Build community: It’s an advantage to build a community on platforms that already have a huge use-base Additional audience: Those that will never move to audio only Cons Video is complicated: Video production can be difficult and require lots of equipment and software that people are unfamiliar with Expensive: Can get expensive quickly depending on editing and production Visual medium: Visuals that are available on YouTube are not useful to those just listening to the audio podcast Little listener/watcher engagement: Especially if you only have a static image SEO: YouTube is the second largest search engine and could distract from potential traditional RSS feed listeners The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike todd@blubrry.com and mike@blubrry.com