In this episode we will talk about Ukraine and how to do business in the country as even during the war it has a tremendous potential for international trade.And not to be bias about the country I asked the General Manger of Cisco Ukraine, Serhiy Martynchuk to help me with insights.Sergii has more than 20 years of experience in sales and developing business in Ukraine and several other CIS countries.We will talk about the following:How’s the business in Ukraine doing during the war.What is the roadmap for entering Ukrainian market.Ukraine does not have other choice than to win.How easy it is to reach the decision makers.How to find proper partner in Ukraine.Is it possible to do business with government.How digitalization fights corruption.What are the opportunities after the war and why you need to start preparing already now.What is the negotiation culture in Ukraine.Is there any difference between CIS countries and Ukraine.Why many foreign businesses have big interest towards the country despite the war.And so much more that we definitely want to make another episode about that.And if you want to hear more about Ukrainian business culture, please, leave us your feedback on Apple podcast or write to the podcast@start-global.bizSpeakers LinkedIn Profiles:Guest, Sergii Martynchuk https://www.linkedin.com/in/sergii-martynchuk-5a31411/Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/Listen the Start Global Insights Podcast on all major podcast platforms and YouTube.