Krista Berlincourt & Danny Steiner. They’re the founders of Kensho health, which has been getting a ton of attention and is described as the “antithesis of Goop” merging together holistic health care, data, and technology into a new online platform. Krista & Danny were both extremely successful people who felt the calling for something greater. In this episode, they share their stories and the exciting challenge of balancing purpose, profits, and innovation! Show notes in order of appearance: Last Oh Shit moment for Danny. Last Hell Yeah moment for Krista. Krista was living large before Kensho. She shares what this life was like. Danny talks about being in media and tech consulting. Shares his journey with Brami Snacks, a snack company that is all over the country including chains like Whole Foods.   Why Krista and Danny left successful careers.  The importance of having a higher “why” as opposed to just scale to make money. The idea for Kensho Health at Burning Man. What exactly is Kensho Health? 87% of deaths are the result of preventable chronic and lifestyle-driven illnesses. Krista dives into this.  The timing for holistic health.  What aspects of Kensho make it a Conscious company. Danny shares what it’s like to have a female co-founder. Raising money for a purpose-driven company instead of a money-driven model.  Putting people first to increase ROI. “What are two traits the NEW conscious leader should embody?” answered by both guests Visit Kensho Health and find Kensho on Instagram. Follow Krista Berlingcourt and Danny Steiner on Instagram. Connect with Sebastian on Instagram SebastianNaum.com