Sponsored by SoundStack. Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack. Learn how.Above: The Aarthi and Sriram Show, “a show on optimistic conversations with people building and creating new products and technologies”, advertising in London Heathrow Airport in July. One of the oldest public radio podcasts, This American Life, has launched a premium subscription version of the show, citing a collapse in the podcast ad market. “We’re doing this out of necessity,” says Ira Glass in an email: “the ad market’s changed a lot in the podcast industry and it has affected nearly everyone making shows like ours.” He added: “we expect our ad revenue to be a third less than what we brought in just a few years ago”. The branding is “This American Life Partners” - Glass also suggested other names of “This American Lifeboat” or “This American Life Support”. This American Life switched to ad sales by National Public Media from August. It had been represented by the New York Times. The show is using Supercast and Apple Podcasts to handle subscriptions. The staff page on This American Life lists 36 people on the team. Ignite Creator Studios has launched PODignite, a tailored content marketing strategy package. The company offers a full suite of services, including podcast production, social media content creation, and branded content development. The 4th annual Anthem Awards has announced its finalists. Among this year’s finalists include podcasts such as The Black Fatherhood Podcast; On Purpose with Jay Shetty; How to Fix the Internet; Going Wild with Dr. Rae Wynn-Grant; Bonus Babies; and more. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereLet's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now.Industry leading flexibility — Supporting Cast has powerful out-of-the-box solutions that can have your membership program up and running in less than an hour! ⏱ Start signing up members today.BOOK PODCAST GUESTS WITH 1 CLICK — Free newsletter shares TV & Film interview opportunities that you can book with *1* click. Check out this week's issue! Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Podscribe, Resound, Cohost, Steve Lack: Audio, RedCircle, audioBoom, Simplecast, Audiohook, SALT, Riverside.fm, Jar Audio, Podchaser, Awesound, We Edit Podcasts, Acast, Libsyn, Knucklehead Media Group, Podpage websites, Evergreen Podcasts, DisctopiaSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, PlayPodcast, Ask Ralph Christian Finance, POW PR, Deepcast Creator, Huberman Lab, Jonekiri, Red Seat Ventures, Truefans, Gilded Audio, Ausha, Geopolitics and Empire podcast a, Frequency, Voxtopica, Storyboard, Castbox, The Podcast Haven, ARN's iHeartPodcast Network Aust, The Roost, Tink Media, Podium , SoundStack, Gumball, Compliance Podcast Network, Podcastpage, Message Heard, Health Podcast Network, Sonic Influencer Marketing, Rephonic, Heartcast Media50, Optimal Living Daily, Oxford Road, matchmaker.fm, Headliner, Ossa Collective, Lemonada Media, Podcast Taxi, Wondery, Diversion Podcasts, Double Elvis Productions, Jam Street Media, Zvook, Rhapsody Voices, Blubrry, Transistor, Castos, Podcast Partnership, Hear.Here.Singapore, Content10x, StreamGuys, Ad Results Media, She Podcasts, Cleanfeed, Revolver Podcasts, Podigy, Adopter Media, Sonix, Podcast Movement, Lower Street, School of Podcasting, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: James Potter