In this episode, we dive into the concept of the circular economy, exploring how it differs from the traditional linear model and why it’s essential for a sustainable future. From understanding the role of design in extending product lifecycles to discovering innovative companies like Loop by Terracycle and Herman Miller, we highlight real-world examples of circularity in action. Key differences between the linear and circular economies:Linear Economy: Us humans have adopted a linear approach that maximizes profits without paying the true costs. (Short term profit, no real thought of the long term implications)Circular Economy: Nature shows us the way with a circular approach, where everything goes back into the earth to feed the next cycle, maximizing the life cycle of products. (There is a )Linear Economy: Waste equals waste.Circular Economy: Waste equals food for the next step in the cycle.Linear Economy: Design prioritizes customer needs, usability, and appealing packaging.Circular Economy: Design prioritizes recycling, easy repair and replacement of components, and ultimately, a product's full lifecycle.Links from the episodes:Ellen MacArthur FoundationThe Story of stuff  by Annie LeonardPatagoniaThe Shitthropocene | Full Film | Welcome to the Age of Cheap CrapNudie JeansRent Runway ThredUpShop RetoldFairphonePlaine Products Loop by Terracycle Herman MillerCradle to Cradle KEY TAKE AWAY“The circular economy reimagines waste as a resource, driving sustainability by keeping products and materials in use and regenerating nature.” Image Source: Final Straw